The Canva Presentation Kit for Digital Shop Owners

Gamification isn’t just for fun—it’s a strategic superpower for your email marketing.

This isn’t about throwing games into your emails just for fun (even though people love it!). This is about being smart, strategic, and making your email marketing more engaging and more profitable.

Inside Strategic Gamification in Emails, I’m teaching you my best-performing gamified strategies—the exact ones that have earned me more replies, higher open rates, and extra revenue for launch and sale.

And you don't just get the games! You’ll see how I’ve used each tactic with intention, specifically to increase click rates, spark email replies, increase revenue and delight subscribers — and how you can too. In addition, we'll go through how you can modify each strategy so it works for both evergreen and one-off campaigns.

Whether your goal is to increase replies, drive clicks, or nurture a fiercely loyal list, this course will help you choose (and implement!) the right strategy at the right time. Everything is taught through real behind-the-scenes examples from my own business—including what didn’t work—and you’ll get all the templates, email examples, and tech walkthroughs you need to take action right away.

This is gamification done right: strategic, scalable, and wildly effective.

In Strategic Gamification in Emails, you don't just get a list of games and how to do them — I give you the decision-making strategy behind each one, so you can match the tactic to your goals. Whether it’s clicks, conversions, or community you’re after, you’ll have a game plan that works on autopilot in evergreen sequences or as part of high-converting campaigns.

This course helps you design gamified emails that aren’t just fun, but effective—and feel totally on-brand for you. Bonus: You’ll get templates and tech tutorials for every strategy, so implementation is easy-peasy.

This is email marketing with a twist—and a purpose.

Inside this course, you’ll discover:

Why gamification works (including a peek into the psychology and neuroscience behind it!)

How to use strategic gamification to boost email clicks, replies, and revenue

10+ creative strategies—from scratch cards to subscriber lotteries—that you can tailor to your list

How to decide which gamification tactic fits your campaign or evergreen flow

How to implement each idea with step-by-step tech walkthroughs and Canva templates

Plug-and-play email templates so you can launch fast (and look great doing it!)

Whether you’re brand new to gamification or ready to take your emails to the next level, this course will show you how to turn playful ideas into profitable results.

Please note that some of the games will require external tech.

I use CommonNinja, so the templates will fit this program. It is possible to make games on the free plan, but you will not be able to design freely. I am using the monthly plan for $18 a month, which is more than enough for all of my games. (If you are using for instance scratch cards for certain launches or sales, it is possible to be on a paid plan only the months you actually have the sale.)